Want to have your live illustration career up and running by the end of 2025?
LEARN & MASTER
LIVE ILLUSTRATION.
Can you draw? Then keep reading..
The perfect course for illustrators who want to make more money from their art by drawing live.
Over 4 jam packed modules you’ll learn everything you need to land your first event, how to price yourself and build an income stream that pays you to do what you love!
Alright, let’s make sure
you’re in the right place.
I remember…
The nervousness of not knowing events - how to prep, what to bring, who to call, what to say.... OVERWHELM.Wanting to break out of the usual artist formula - prints that don't sell, an Etsy shop, you know the drill - and differentiating myself from every other illustrator.Making ‘okay money’ (or not enough) and seriously second guessing whether making money from my art was actually doable 🥲 Finishing a job, not knowing where/when the next enquiry was coming, or where cashflow was coming from in 6 month's time. Is this you?!
You’re talented (obviouslyyy) but stuck in the “how do I get started phase” Googling and Youtubing away, ending up more confused and still no clear path... (how annoying).You’re the best mix of a creative AND people person - the idea of working in real time with an enamoured audience feels AWESOME... but just don’t know how to make it happen. You want to expand your business into an area with high demand, have a predictable pipeline (and income!) and clients in the private and brand space.You keep seeing live illustrators booked out with big brands and KNOW you’re just as good. You’re ready to stop watching from the sidelines and get those big opportunities for yourself, without second guessing yourself along the way. …AM I IN YOUR BRAIN?
A note from Bel 🙋🏻♀️
A note from Bel 🙋🏻♀️
hey!
When I first started, there was ZERO information on how to do this live illustration thing. Over the next 5+ years, I’ve trial and error-ed different processes, systems and am passing the successful ones onto the upcoming rockstars of live illustration (you!).
My past clients include La Prairie, Tiffany & Co, Dior, Miu Miu, Bvlgari + hundreds of happy couples in the wedding space - I know what I’m doing 😉.
This course is the FIRST OF ITS KIND and I’m ready to teach!
Learn + Master Live Illustration IS the ultimate playbook for anyone looking to get into live events in 2025.
READY?!
HERE’S WHAT YOU’LL GET:
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I know you’re eager to dive into the exciting event work, but first, we need to cover the essentials (aka the secret sauce that sets you up for success.)
In this module, we’ll build the strong foundation you need to stand out, attract dream clients, and confidently step into the live illustration world 😉Here’s what you’ll learn:
Craft a signature visual brand: Your website & social media will feel cohesive and super professional.
Define your unique live event style: Your client will know exactly what to expect.
Identify & attract your dream clients: Serve them perfectly.
BONUS: Hands on practice exercises to refine your style and build confidence before your first (or next) event, with direct feedback.
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Let’s set you up for your first enquiry and event! This module’s JUICY.
In this module, we’ll set up your business so the entire process from enquiry to event is efficient and organised. I’ll hand over templates I personally use in my business to be booked out!
Here’s what you’ll learn:
A thorough guide of the live illustration process from enquiry to the day before your event.
How to create a can’t-say-no Package PDF, plus email templates I personally use for dream clients.
To price yourself & know exactly how much to charge.
To easily set up processes and systems to keep all your events organised.
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The day we’ve all been waiting for! SHOWTIME.
In this module, I’ll teach you how to smoothly and confidently manage your day and provide tips and systems from years of experience at both private events, and brand activations.
Here’s what you’ll learn:
A tried-and-true list of recommended materials you need onsite.
The DAY OF dynamics of an event, and how to manage them (including guests and clients).
How to confidently present yourself to clients and at events.
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Phew, the event is over - what a BUZZ!
In this module, you’ll learn how to strategically use the content from the day to show the world what you can do, and attract more dream clients. The aim is to book you out, baby!
Here’s what you’ll learn:
How to maximise content from one event, to secure your next one.
More exclusive email templates I personally use for Post-Event activity, and leave clients happy!
The system of post-event portraits.
✔️ 4 x Live Q&A Sessions via Zoom PLUS a 1:1 with Belinda.
✔️ 4 x Weekly Comprehensive Online Modules.
✔️ BONUS worksheets, drawing exercises and templates (that I personally use).
✔️ A supportive community chat (ie. future friends).
✔️ The chance to shadow Belinda on an event for real life experience (ooOooh!)
If you wanted to sneak a peek..
THE 4 MODULES:
But I’m not going to push you into this
(that’s not my job.)
This course is right for you if:
🎨 You’ve been illustrating for a while, and ready to explore another income stream. 🎨 You want to be taught by someone with experience in the live events space, and have a blueprint of exactly how to run your events.🎨 You're craving a steady stream of income and the ability to confidently plan for your busiest seasons/calendar in general.🎨 You’d like to differentiate yourself with an unexpected skill other illustrators don’t have.🎨 You love people, and thrive off positive energy and joyful events.🎨 You're ready to put yourself out there (be brave!).
READY?!
below are your options.
2 x $499 AUD
Split Payment Plan
4 Modules teaching your blueprint to Live Illustration.
Weekly Live Q&As with Belinda Xia
Bookend 1:1s with Belinda Xia
Bonus Templates, Worksheets, Drawing Exercises
A supportive community of artists.
Pay in Full discount.
$899 AUD
Pay in Full
4 Modules teaching your blueprint to Live Illustration.
Weekly Live Q&As with Belinda Xia
Bookend 1:1s with Belinda Xia
Bonus Templates, Worksheets, Drawing Exercises
A supportive community of artists.
Pay in Full discount.
FAQs
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Sometimes the best time to start is when you’re not ready! The comfort zone never catapulted anybody into success.
But if you want to chat it through - email me at belinda@belindaxiastudio.com and I’ll honestly let you know if I think it’s the right fit.
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The beauty of art is there are so many different styles of illustration. Your ‘not good enough’ is someone else’s ‘WOW!’. But in the course are drawing exercises which will challenge your current skill and prepare it for an event.
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All around me, I hear businesses lamenting they don’t have enough work, that people don’t want to pay for anything.
Personally as a live illustrator, I’ve turned down more work than I’ve said yes to lately, because I’m booked out AND I’ve almost doubled my prices this year. Live illustration will always be popular, because people simply love being drawn, and the clients love to spoil their guests. I hear all the time that it’s ‘the best keepsake’ and a uniquely meaningful way to remember an event.
And if you’re more interested in the commercial side - luxury brands love aligning themselves with the art world. Live illustration is a sought-after (and easily incorporated) feature in the many events they host each year - the trick is becoming good enough for them to hire. Tiffany & Co, La Prairie, Miu Miu, Dior and Bvlgari are just some of the brands I’ve worked with in my events career.
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Yes! We’ll have weekly catch ups and Q&As for any burning questions about the modules. You’ll have direct access to me (and each other!)
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Short answer: It varies depending on your experience, so the earlier you start, the better 😉
But to give you an idea, the first event I ever booked was double the hourly rate at my corporate job (and looking back, I waaaay undercharged). Since then, I have 15x that rate.
Who is Bel?
In 2015, I was a corporate graphic designer by day and illustrator by night (and early morning), almost burning out trying to do both. I took a leap, didn’t renew my contract and began drawing anything and everything to see what stuck - at one point all I did was pet portraits on Etsy ha!
In 2019, I was approached by MaxMara to illustrate at the opening of their Sydney Westfield boutique. I was terrified, and said yes. Afterwards, I was HOOKED.
In the following years, I painted for Tiffany & Co, Dior, La Prairie, Miu Miu, Bulgari, and Aussie labels Aje, Camilla as well as corporate brands Optus, LendLease and Chifley Plaza. Each event is equally exhilarating and I still love it as much as my very first time (but I’ve gotten much better at it).
With years of experience, I’m going to teach you my systems and tips to become one of the best in a niche, but rapidly growing area of illustration.
Here’s what you’ll be hearing after booking your first event: